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Keith Walls and Gary Payton are not new to bringing innovative drugs to market.  Keith, President of KG Pharmaceuticals, was born and raised in Kentucky.  He attended Morehead State University on a full football scholarship.  He began his career with Astra Zeneca, and has been involved in the pharmaceutical industry ever since.  Gary, Vice President of Operations, is a Georgia boy, with a pharmacy degree from the University of Georgia.

Keith and Gary first ventured into business together to bring a new Hepatitis C medication to market.  After selling the business, they became aware of a new topical pain relief drug called .  This pain relief gel’s active ingredient is capsaicin, derived from cayenne peppers.  While proven to be effective in relief of muscle and joint pain, one of its issues was that as the concentration of capsaicin was raised, the skin would feel warm, or even burn.  Paloxin, manufactured by Trinity Laboratories, has been able to encapsulate the active ingredient to eliminate the burning, while delivering more than double the active ingredient.

KG Pharmaceuticals is the exclusive distributor of Paloxin.  Paloxin has been so successful that in less than a year, it has become one of the top selling products of its kind on Amazon.  For more information about Paloxin, check out their website at www.paloxin.com, search for them on Amazon, or call Keith or Gary at (770) 734-6971.

Eugeria! Radio wants to thank Griswold Home Care for sponsoring today’s show.  Griswold Home Care has been a preferred provider of high quality, affordable in-home senior care in Atlanta for more than 20 years.

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Is it ice cream, or is it a nutrition supplement?  It’s both, and more!  Thrive is ice cream.  Thrive is nutrition.  Thrive is real food!  Joining us on the program this morning is Chris Dreska, Director of Food Service Channels at Thrive Premium Ice Cream.

After earning a degree in Finance and Accounting from the Ohio State University, Chris worked in the field of his degree for a number of years.  It quickly became clear to Chris that sales was his real gift.  A few years ago, Chris became aware of Thrive, and immediately recognized the concept as a winner!

We can attest from in-studio tasting experience that this stuff tastes great!  In addition, the 6 oz. individual serving has the exact nutrition profile of a serving of Ensure or Boost – 9 grams of protein, 3 grams of fiber, 4 probiotic cultures, 24 vitamins and minerals, 550 milligrams of potassium and only 250 calories.

Tests have shown that the reject rate for a typical nutrition supplement is 50%.  Of those that don’t reject the drink outright, only 50% finish the drink.  Thrives tests have shown an amazing 100% take-up rate, and 95% completed the entire serving.  Vanilla and chocolate flavors are currently available in select Publix stores.  Four additional flavors:  sugar-free vanilla, mint fudge, strawberry and salted caramel will be available soon!

What could be better?  A meal in an ice cream cup!  For more information, visit their website at www.thriveicecream.com, or email Chris at cdreska@thriveicecream.com.

We want to thank Griswold Home Care for sponsoring today’s show.  Griswold Home Care has been a preferred provider of high quality, affordable in-home senior care in Atlanta for more than 20 years.